Your online ag-marketplaces

Making farming supply chains simpler and more efficient

Hectare is an ambitious agritech company entirely focussed on exploiting current inefficiencies, and deficiencies, in the farming industry supply chains and has two principal products.

SellMyLivestock is an internet marketplace enabling the online trade of farm livestock (currently, cattle, sheep and pigs) between farmers and their downstream trading chain (other farmers, abattoirs and retailers.

Graindex is an internet marketplace enabling the online trade of combinable crops (currently grain, rape seed and pulses) between farmers and their downstream trading chain (other farmers, local/regional merchants and national/international merchants).

These two markets alone in the UK are worth over £9 billion per annum. We are in course of developing other products for commercial farmers, aimed at improving farmers’ margins whilst at the same time lowering the costs of procurement for their trading counterparties.

Our ambition is for Hectare to become the dominant ‘go to’ portal for commercial farmers and their supply chains, firstly in the UK and then overseas.

  • SellMyLivestock

    SML is an internet marketplace enabling the online trade of farm livestock (currently, cattle, sheep and pigs) between farmers and their downstream trading chain (other farmers, abattoirs and ‘Big Five’ supermarkets).

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  • Graindex

    Graindex is an internet marketplace enabling the online trade of combinable crops (currently grain, rape seed and pulses) between farmers and their downstream trading chain (other farmers, local/regional merchants and national/international merchants).

    Visit Website

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About

We aim to keep the core team as small as possible, hiring in external expertise where and when needed.

The Hectare team is led by Jamie McInnes, a web developer who married into an arable farming background. Jamie is supported by Andrew Loftus, a Yorkshire farmer and entrepreneur with longstanding links to the livestock industry, together with technical, admin, marketing and financial colleagues.

Industry expertise comes from non executives, Dan Luff (livestock) and Andrew Huxham (arable), joint founders of Hectare and both farming locally in Hampshire and West Sussex. Nick Shepherd, chairman of Hectare, provides guidance and oversight of the business, as well as leading Hectare’s fund raising.

Press

We attract extensive editorial coverage at major milestones. We spend very little on traditional advertising - relying instead on social media channels and word of mouth for market penetration.

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Investors

Financed originally by the founders and their families, Hectare raised £150,000 in January 2016 via an SEIS qualifying crowdfunding campaign , led by SEEDRS.

This was supplemented in July 2016 with an EIS qualifying convertible equity raise of approx. £235,000, also led by SEEDRS. In 2017 the business expects to secure Series A funding for the next stage of development.

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Contact

0800 6891 517

Hectare Agritech Ltd.
The Courtyard Studio
Stansted Park
Portsmouth
Hampshire
PO9 6DX
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